Awake NY Hits the Sand in Style This Summer
As New York gears up for a season of legendary block parties and community celebrations, Awake NY sets the tone with the launch of its Summer 2025 collection, a refined remix of warm-weather staples infused with the city’s unmistakable energy.
This latest drop reimagines summer classics through the Awake lens: laid-back yet intentional, timeless with a twist. Standout pieces include a lightweight Mesh Polo designed for balmy evenings, a bold Printed Soccer Jersey that bridges the worlds of streetwear and sport, and Classic Striped Shorts that balance comfort with quiet sophistication. Designed with effortless styling in mind, the collection delivers elevated essentials for city dwellers chasing sun and style.
Shot on location at NYC’s beloved City Island, the campaign roots itself in the rituals that define a true New York summer, seafood feasts, Orchard Beach outings, and the shared rhythm of long, golden days. Featuring familiar faces from the Awake community, the visuals double down on the brand’s ongoing celebration of its cultural core: the people, neighbourhoods, and memories that shape its story.
Awake NY’s Summer 2025 collection is more than seasonal, it’s a tribute to the streets, stories, and soul of the city in its most vibrant months. Available now online.
